The power of social media can’t be understated, and for businesses, harnessing this tool correctly can pay dividends in the long term.
Whereas in the past, word of mouth was simply enough to expand a customer base, now the onus is on firms to establish a presence on social media to engage with a target audience.
Of course, there are several ways that growing a business on social media can be achieved. Firstly, you need to know who your customers are. You will need to ask yourself what is the demographic of the products or services that you wish to offer. Doing some basic market research will set you on the right track, so you can drill down who you wish to target.
Posting regular content can also have the desired effect. This means posting regularly throughout the day, but not too much, as to spam someone’s account can be counterintuitive.
Also, if you want content to fly, you can repurpose it to drive more traffic to your site. Investing in an analytics programme, such as Google Analytics or Screaming Frog will help with this as you can see what is performing well and what isn’t, and address things accordingly.
Looking at what your competitors are doing should also be useful as you can see what has been well received and you can change tack if you have underlying concerns about your social media strategy.
There have been numerous examples of big businesses using social media and reaping the rewards. For example, in 2019, Carlsberg created a special red beer to match Liverpool’s kit ahead of the Champions League Final, which was well received on Facebook. Between May and July 2019, there was a 19x return on ad spend, while there was a 9x fold increase in Carlsberg website traffic.
Meanwhile, Red Bull – which has given customers “wings” for nearly 30 years – used Instagram to promote awareness of a special ‘Summer Edition’ energy drink for the Australian market and to tease it, they used the hashtag #thissummer and the campaign worked a treat. It reached over 1.2 million consumers and there was a significant lift in the favourability of the product.
Some of the campaigns we have mentioned above can be applied to all different kinds of industries, especially where there is a need to speak out directly to a customer. Online social casinos, for example, are always scrambling around trying to provide competitive bonus packages to persuade new players to sign up. For example, at some of the leading operators, such as Casumo, you will be able to tap into the best free spins no deposit deals.
The impact of social media, aligned with organic traffic, can help grow a business quickly, but don’t expect results overnight. However, with patience and a bit of trial and error, your business will benefit from using social media.
This guide should act as a source of inspiration and now the onus is on you to put out ideas into practice.
