Setting Your Airbnb Apart From The Rest – lets take a look.
Running an Airbnb can be a profitable venture, whether you do it on occasion throughout the year when you’re away, or you have a specific property dedicated to offering travellers short-term rental accommodation.
However, as more and more people have noticed the popularity of Airbnbs, and have started using the platform to make quick cash, there has been a dramatic increase in properties for rent on the platform.
For anyone who lives in a must-visit destination with a lot of Airbnbs and other short-term accommodation providers, like hotels and Bed and Breakfasts, it can be tough to get noticed among the slew of other adverts out there.
Getting bookings through the door is often the easy part; many Airbnb hosts struggle to get return business and referrals, which often form the backbone of their popularity. That’s especially true in areas where you’re up against loads of other short-term accommodation providers.
Some hospitality industry experts believe that our love of Airbnb is waning, thanks to some poor hosts and the rising cost of renting some properties. However, with the right management and some basic tactics to set your property apart, we firmly believe that you can still make good money running an Airbnb in 2023. Keep reading to find out more about what you need to do to make your property and get some inspiration to help you attract more guests over the coming months.
Rejuvenate The Décor Every Few Months
One of the biggest turn-offs for many guests is a poorly-designed Airbnb that doesn’t look inviting or comfortable. After all, the décor is the first thing that your guests are going to notice once they step inside, so it pays to make sure that your home is well-furnished and classicly stylish. Use a neutral colour palette to appeal to a wide variety of different guests and make them feel at home in your space. Add some small pops of colour, such as statement walls or scatter cushions, to enrich the space without being too overbearing. Using timeless classic pieces and neutral colours will help you to appeal to a lot of guests and make your property feel more like a temporary home from home, rather than someone else’s house.
Use Personalised Fragrances To Set It Apart
It’s not just the eyes of your guests that you should appeal to; you also need to consider the smell of your property. You might not think that scent is important, but the team at Aromatise can show you the many benefits of using scent to brand your Airbnb. They work with a wide range of hospitality businesses, so consider working with them to create a signature scent for your space and use a hotel scent diffuser to spread the fragrance throughout the property. This will then allow you to set your property apart from the rest and create a memorable scent.
Make The Garden A Communal Paradise
Dining and relaxing outside have become incredibly popular, particularly following the pandemic when we were all stuck indoors. To make your property more inviting and give your visitors the opportunity to make the most of your Airbnb property, create appealing outdoor spaces for guests to enjoy. Add outdoor dining solutions, such as cooking facilities, outdoor seating and lighting solutions that can make your garden more useful and comfortable. Outdoor spaces provide an additional area for relaxation and entertainment and can be a popular addition for guests who enjoy spending time outside but also enjoy their home comforts.
Incorporate A Theme To Attract Specific Guests
Themed Airbnbs are a fun alternative to traditional accommodation options, and can be a great way to attract guests from far and wide. Whether it’s a pop culture theme or a property that emulates a specific work of fiction, such as a Harry Potter or Winnie The Pooh themed home, or a cosy cottage by the sea filled with nautical memorabilia, using a theme can help you to draw in visitors from throughout the country. There are plenty of themed Airbnbs across the UK and around the world, so get some inspiration and consider using a theme to make your property stand out and attract fans or those who just love quirky décor.
A Final Word
In a competitive market, standing out is key, and that is especially true when you’re trying to get more guests to book your short-term rental home. When you’re designing a profitable Airbnb, the goal is to create a unique and memorable experience that exceeds your guests’ expectations and makes them want to come back for more. While you can’t relocate your property to a more attractive or less heavily populated location, you can enhance its physical attributes. By implementing these strategies, you’ll have a competitive edge and attract more guests to your Airbnb, even if they’ve got plenty of options when it comes to short-term rental accommodation.
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