We all know the power of marketing, and as we look to a new year, it is pertinent that we improve everything we’ve learnt in this one. You should have a marketing strategy by now, and as you tick all your boxes in the hope of starting 2022 with a bang, you must consider specific digital services within your overall plan.
Your strategy must have consistency and must lead to you being easily found online – fortunately, our tips below will assist you in achieving these goals.
Without further ado, let’s jump right in.
Your brand must have one voice – the tone and style of all your writing forms brand recognition and brand recall. For instance, simply saying, “Just do it,” will make you think of Nike. Similarly, having catchphrases and a singular style across all your platforms will increase awareness of your brand even in general conversation.
However, as many companies employ various people for as many tasks, the ‘voice’ of your brand can be diluted or even disconnected as your web content and social media content sound completely different.
Unfortunately, while this is a common error, research states that consumers’ loyalty and trust towards a brand with different tones across platforms can be easily lost.
Avoid this by implementing a content creation service in your marketing plan.
In this digitally-first world, we take for granted the fact that every business or service should have a website.
Truer today than yesterday, having a good website with clear calls-to-action, along with imagery that matches your brand, is essential.
Remember that your website is the foundation of your business in the digital realm. Your social media will lead people to your site, and your SEO will ensure that people find you when they’re looking for anything you sell or service.
Did you know, though, that a single typo on your website can ruin the customer experience and journey? So pay attention to the little details on your website and make sure that you have website management as part of your marketing strategy for 2022 – fortunately, this is something that you can do yourself if you have the time on hand.
Social media management
TikTok is the go-to social media platform for the younger generation – and even the older ones. But have you tried to scroll through the TikTok feed for just a minute only to find that you’ve lost half an hour of your time on the platform?
Social platforms are addictive, and that isn’t going to change. So you should be on it too, creating engaging, addictive content as Instagram moves towards reels and videos and Facebook steps into the metaverse.
Having a team of experts on hand to assist you with your social media management is vital to your business’s success in this coming year.
SEO stands for Search Engine Optimisation, and this is the term used to dictate just how quickly and easily you’ll be found through online searches.
Did you know that most people don’t even click on Page 2 in a Google search?
In addition to having a dedicated social media team, you should consider SEO services to keep your business at the top of Google’s search algorithm and ensure that you have a stream of continuous leads to chase. After all, that’s what business is all about.
Digital marketing, and the various services, constantly change. For example, the social media platforms change the algorithm, or the website search engines boot sites for keyword stuffing. And as we play catch-up to keep our businesses afloat, we know that it is necessary to be part of this digital system.
However, time isn’t always on our side as we try to keep customers happy and ensure that our inventory remains fully stocked.
There are emails to send out, calls to be made, and at the same time, the chase for that elusive work/life balance.
You should know that you don’t have to succumb to the pressures of playing catch-up, not when you can get ahead of the curve by hiring outsourced organisations to sort out your digital marketing woes.
You should spend your time on the most critical tasks, the actual running of your business, your customers, and most of all, on yourself.
Don’t just chase that work/life balance. Instead, make 2022 the year that you attain it. It all begins with implementing the right digital marketing services into your strategy.
Take the plunge, we promise you, it is cheaper than you think.