Are you looking for ways to improve your brand’s customer engagement?
About 59% of shoppers prefer choosing brands they recognize. Boosting customer engagement can help brand awareness, recognition, and recall grow. Otherwise, consumers might not realize or remember your business exists.
Not sure how to boost brand engagement with your customers? Here are five easy digital marketing tips that can help.
With these tips, you can draw customers to your business, keep them engaged, and improve your ROI. You could even generate brand trust and loyalty.
Start marketing with these tips today.
-
Improve the User Experience
Improve the user experience (UX) on your website to make sure it’s fast, user-friendly, and mobile-ready. A better user experience will encourage more brand engagement.
Otherwise, people will leave your site feeling frustrated. You could miss the chance to engage customers as a result.
-
Know Your Audience
Before using these digital marketing tips, make sure to research your target audience. Understand their needs, wants, and interests.
Then, personalize your content marketing strategy to appeal to those needs.
-
Create Interactive Content
Update your digital marketing strategy by considering the latest visual marketing trends. For example, interactive content like polls and quizzes can boost engagement. It can also help you learn more about your customers.
You can even use memes to promote your business on social media. You can check out this meme generator to get started.
Add a call to action to your posts to encourage specific forms of customer engagement. For example, you can encourage people to complete a form to contact you.
-
Request Reviews
Encourage consumers to share their thoughts about your business. Ask them to post their reviews on your Google Business profile.
Customer reviews can help boost your credibility and search engine rankings. It could give future customers a reason to trust you, too.
You can leverage that brand trust to generate more engagement in the future.
-
Go Live
As you start updating your digital marketing strategy, make sure to keep up with the last visual marketing trends. For example, video content is gaining more popularity.
Using videos on your website could increase conversions by over 85%. Viewers retain over 95% more information after watching a video, too. Meanwhile, videos are shared 1,200% more than written content.
To boost engagement, consider hosting live Q&A sessions. Live video events can help you leverage the fear of missing out (FOMO). Your audience will want to participate before they lose their chance.
Try hosting contests during your live video sessions, too. Encourage viewers to tag a friend as an “entry.” The more people they tag, the more potential customers you’ll reach online.
Better Brands: 5 Ways to Boost Customer Engagement
Give your digital marketing strategy the upgrade it needs. With these five easy tips, you can start generating more customer engagement. As people engage with your brand, they’ll have an easier time remembering your business.
Then, you can remain top-of-mind to generate more leads and sales.
Searching for more tips? You’ve come to the right place.
Explore our latest guides for more tips, tricks, and advice.
