Do you know how to enhance brand awareness for your business
Marketing is an undeniably important part of any business’ growth strategy. Building brand awareness, in particular, is important, as it can increase the scope of your business’ sales funnel and organically grow sales as a result. While the basics of business marketing are known to most business owners, results can be mixed because of poor marketing strategy. To follow are four ways in which your business can approach brand awareness marketing, as part of a cohesive business strategy.
The printed advertisement has been a cornerstone of brand strategy for centuries, and even in an increasingly online world, the power of physical media should not be underestimated. Eye-catching posters, bespoke flyers and sleek business cards can all go a long way to increasing your business’ reach, especially if the right strategy is employed to direct them to your target demographics.
If your product is aimed towards younger, outgoing people, you would look to installing posters and flyers in independent venues and coffee shops. Alternatively, an older audience might be best targeted through physical publications such as newspapers.
A Quality Logo
Your business’ image has a profound impact on the success of any brand campaign – making the creation of a strong company logo a vital part of your strategy. Your logo is a quick way to establish brand recognition and can go some way to telegraphing your business’ offering if designed well. This logo needs to be high-quality and eye-catching, in order to blend into your ad campaign but also stand out against competitors. The better the design, the better it will look on merchandise – which can act not only as an additional income stream, but also as a subversive marketing tactic.
Digital marketing is where the meat of any brand campaign can be found nowadays. With nearly £700 billion in revenue generated through e-commerce avenues in the UK annually, establishing your brand online represents the best chance of tapping into a digitally connected market, or a captive social media audience ready to transact online. Social media platforms are the easiest way to increase brand awareness, with platform promotion functionality allowing you to advertise to your chosen demographic with ease.
Incentive marketing has been a powerful way to raise brand awareness for some time and remains one of the more cost-effective ways to grow an audience. Limited-time offers in exchange for an email address allow you to quickly build mailing lists, which to this day offer a significantly large return-on-investment when it comes to sales marketing. You can also use your mailing lists for a second layer of incentive marketing, with exclusive items or discounts in exchange for referrals.
Separately, all of the above methods represent strong ways to expand your brand’s reach. However, more important than any one method is to strategise. Without a cohesive brand strategy, your efforts can be inefficient or even ineffective – but by utilising all the above as part of a robust plan, you can ensure the best possible results.